A look around the business world, and in Stark County …
Marketing research firm Millward Brown put together its annual BrandZ ranking list based on the value of companies. The list was published by Time Magazine. Apple dropped from No. 1 a year ago and watched Google gain the top spot. However, Apple is back on top, followed by Google.
The rankings aren’t based on company value. This is brand value. Millward uses a mix of market data and consumer surveys to put a figure out what portion of a company’s value is a credit to its brand name.
The top five brand values are:
1. Apple, $247 billion, up 67 percent from last year’s $148 billion
2. Google, $173 billion, up 9 percent from last year’s $158 billion
3. Microsoft, $116 billion, up from $90 billion last year
4. IBM, $94 billion, down from $108 billion a year ago
5. Visa, $92 billion, up from $79 billion
6. AT&T, $89 billion, an increase from last year’s $78 billion
7. Verizon, $86 billion
8. Coca-Cola, $84 billion
The Canton Brewing Company has had its “speakeasy” area in the basement open for some time, but the full brewery will open June 10 with a full liquor license and restaurant. The company recently hired 25 new employees, who started this week in training.
Leichtman Research Group announced results of a study that shows 56 percent of U.S. homes have a TV connected to the Internet. That’s up from 44 percent in 2013. That’s good news for folks with “smart TVs” because with more than half of the households in the country capable of receiving content streamed over the Internet, cable companies will soon feel a pinch to provide better service. Want to scare your cable provider into a good deal? Tell them you’re canceling service for streaming Internet service.