If you’ve been to a bar or restaurant on a weekend, you’ve probably run into a bachelorette party. They’re not hard to spot. Just look for the group of 10 to 12 inebriated women stumbling arm-in-arm like a search party in the woods—except instead of looking for a dead body, they’re trying not to leave one behind.
Twelve years ago, when J. Crew first started selling bridal gowns, it was an unusual gamble: Would women be willing to buy their wedding dresses—arguably the most glamorous frock they’d ever wear—from a store that was known for sensible cable-knit sweaters and cubicle-ready blazers?
I didn’t follow all the etiquette rules when planning my wedding, but I stuck to a few of my own: I wanted to make sure the event looked and felt personalized. And it was important to me that our big day didn’t single out my single friends.
Several months before my first time as a maid of honor, I had a stress dream that I showed up at the wedding rehearsal without my bridesmaid dress, and my toast for the next night was completely unwritten.