Putting together a monthly publication has its ups and downs. I won’t lie; it is a lot of fun. But it’s also a lot of work. Who comes up with the feature ideas? Where do we get our inspiration? Where do we go from there? How do we stay relevant?
“If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door …” Today, we say “build a better mouse trap.”
Designing a magazine each month is tough work. When I started at About, I sometimes felt lost when trying to think of design concepts. With time, it’s become much easier to get from the thought process to the final product.