“If a man can write a better book, preach a better sermon or make a better mouse trap than his neighbors, though he builds his house in the woods, the world will make a beaten path to his door …” Today, we say “build a better mouse trap.”
I remember the moment when I first accepted the position of About magazine editor six years ago. My boss gave me the job description, which I had taken home to review and consider. Thrilled, I walked into his office the next day and eagerly accepted the position.
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