Jessica Maurer, area manager for The Buckle, a trendy apparel store in Westfield Belden Village mall, said her company, like most, shops for spring in the fall.
“It’s a six-month process. We have a girls buying team and a guys buying team, and our CEO goes on all the buying trips,” she said.
The representatives will work with designers and vendors from labels such as Allfiction, Ed Hardy and Remedy, as well as some up-and-coming new labels making waves in the market.
“They go and pick what fits our style,” Maurer explained. “Twenty percent of what we carry is at all Buckles, but the other 80 percent is market-specific.”
Buckle is headquartered in Kearney, Neb.
Maurer explained that the styles are “runway-inspired,” but the looks are duplicated to fit budgets.
Whether a style remains at her stores is based on feedback and sales.