“We will be bringing exceptional fall fashions to the city of Green,” Geh said about their new venture into a 1,600-square-foot boutique store on Massillon Road.
The store is one of four attached to the new Acme supermarket being built at the site.
“We are excited to bring new and unique fashions to Northeast Ohio,” she said. “Most of the clothing we will offer is hand picked by myself and my partner, Marcie.”
Geh graduated from Ohio State University, moved to Los Angeles where she worked for Yahoo! for a couple of years, then moved back here and started working for The Karcher Group. She was with the digital agency nearly 10 years, doing any type of digital marketing you can think of, she said.
Her last role there was social media community manager. She left that position earlier this summer to pursue her dream of owning her own boutique.
Although she does not have retail background, she said, she has a strong marketing background because of her work at The Karcher Group.
“We started this venture six months ago,” she said of going full time into the fashion industry.
“It has been a roller coaster ride, but it has been really amazing. I got the idea from just being in love with fashion and liking to get dressed up. But the lifestyle I had didn’t really allow for that. I am a mom with two kids, and I pretty much wore pj’s all day. This was a great opportunity for me to do something for myself, be an entrepreneur and create my own destiny.”
Geh said when she came up with the idea, she contacted Horbus, who jumped on board, and the two have been going full steam ahead since.
“My biggest learning curve right now is the fashion industry,” she said. “It has been challenging, but I’ve been to Chicago a couple times, I’ve been to a few trade shows, and I have really immersed myself in this new life I’ve created for myself.”
She said she has learned a lot from the developer of the plaza, and the two women have hired an accountant.
“I live this from the time I wake up to the time I go to bed,” she said. “If I wake up in the middle of the night, I’m creating content for social and I do whatever pops into my head.”
They chose to open in Green because of “the amazing things going on in Green. It is an up-and- coming area and the fastest-growing city in Summit County. This is an exciting time for Green. We are really close to Akron and to Canton. It is the perfect fit for us.
Owners Jennifer Geh and Marcie Horbus have hand-selected exclusive pieces for the area that you can’t find elsewhere. Their philosophy, based on their own shopping preferences, is to provide women with access to new clothing lines and accessories without breaking the bank.
“Some of the brands we’re excited to bring to this area include: Élan, Level 99 (Premium Denim), Mystree, Sisters, Kerisma, Esley Collection, a’reve, Pretty You London and Grace In LA,” Geh said.
“Plus, we’re featuring handmade custom-designed jewelry from local artists.”
The store is online-only until fall, when its brick-and-mortar storefront opens in the brand-new Heritage Crossings plaza in Green. In addition to regular store hours, Geh and Horbus be introducing new seasonal styles with in-store fashion shows, as well as “Sip-n-Shop” happy hours every Thursday. Private shopping events also are available for “girls night out” get-togethers.
—By Lisa Davala