In the years to come, 2017 will go down as one for the books—but not just for the constant mayhem and chaos.

2017 also will be remembered, culturally at least, as the year moms ruled.

From fashion, to politics, to music, to the latest foodie craze, Mom Culture is at the forefront of nearly everything popular and noteworthy.

Jennifer Lopez, Beyoncé Knowles and Kim Kardashian West are as famous for being moms as they are for acting, music and well, whatever it is that Kardashian West does.

Even people who oppose her husband’s politics have shown some empathy for Melania Trump in trying to carve out an island of normalcy for a 12-year-old boy who didn’t ask to be a First Kid.

Some of the country’s most powerful and influential people, from authors, to news anchors to political figures are moms. There was a time when a mom running for office was dismissed, even opposed precisely for being a mom. Today, no one questions a woman’s ability to raise children while serving her community.

Running for public office these days requires more than kissing babies. No politician in his or her right mind should be ignoring moms’ issues, be it parental leave, eldercare, pay equity or breastfeeding in public venues.

Were it not for moms, the booming fitness wear industry would be little more than torn college T-shirts and cutoff sweatpants.

Thanks to moms, it has become a billion-dollar business.

An outfit of yoga pants, windbreakers and day-glo running shoes has become the official uniform of American Mom-dom.

Moms even have TV channels dedicated to their entertainment. Granted, Lifetime and the Lifetime Movie Network usually feature distressed, murderous or crazy moms, but moms nonetheless are front and center of virtually everything featured on the network.

The success of reality TV is driven mostly by moms who seem to have a shockingly generous amount of time to bicker and brawl amongst themselves, thus providing guilty pleasures for real-life moms for whom spare time is practically nonexistent.

Mom culture even reaches into sports. The NFL now makes a concerted effort to market to moms, given that women make up nearly 50 percent of the game’s fans. The NFL also has a public awareness campaign against domestic violence and takes such infractions by its players much more seriously.

It also is placing more emphasis on playing safety, knowing that if moms object to their sons playing football, a generation of fans and consumers could be lost.

Moms did that.

Women and moms also are the main drivers of our economy, responsible for at least 75 percent of all purchases, according to Bridget Brennan, CEO of Female Factor.

Moms are the ones who possess the logistic skills of George S. Patton and ensure that the kitchen is stocked with more than pale ale and Pop-Tarts.

In her report published in Forbes Magazine, Brennan says that by 2018, women’s global income will reach $18 trillion.
Brennan warns retailers however, not to slather a product in pink and just expect a mom to buy it.

Moms are too cool for that.

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Charita Goshay

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