Nothing small about it | On the Bookshelf

Want to start your own business? You have to have a plan. And financing. Along the way you’ll need discipline, strategies, marketing ideas, an understanding of efficient business technologies and encouragement that you can succeed. It helps to have a mentor. The authors of these books can help.

Want to start your own business? You have to have a plan. And financing. Along the way you’ll need discipline, strategies, marketing ideas, an understanding of efficient business technologies and encouragement that you can succeed. It helps to have a mentor. The authors of these books can help.

The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business,” by Michael E. Gerber (hardcover, Harper Business, 2009, 200 pages; $21.99). Part of the “E-Myth” series by Gerber, this book “combines the spiritual with the pragmatic,” says reviewer “Chicken Soup for the Soul” author Jack Canfield, “the functional with the emotional, and the passion with the perspective.”

The Wall Street Journal Complete Small Business Guidebook,” by Colleen DeBaise (softcover,Three Rivers Press, 2009, 260 pages, $15). From a section on “Starting Funding Your Own Business,” through “The Mechanics of Running a Business,” to “Balancing Work and Life,” this Wall Street Journal guide provides a practical plan for creating and growing a profitable enterprise.

Six Disciplines for Excellence: Building Small Businesses That Learn, Lead and Last,” by Gary Harpst (softcover, Synergy Books, 2007, 277 pages, $14.95). In creating a disciplined approach to help small businesses achieve and sustain success, Harpst tells owners to “Decide
What’s Important,” “Set Goals That Lead,” “Align Systems,” “Work The Plan,” “Innovate Purposefully,” and then “Step Back.”The details are what made his work a USA Book News Award finalist.

Life Entrepreneurs: Ordinary People Creating Extraordinary Lives,” by Christopher Gergen and Gregg Vanourek (hardcover, Jossey-Bass, 2008, 212 pages, $24.95). Its subtitle promises “Stories and Strategies for Integrating Life,Work, and Purpose.”To achieve this, the authors draw from interviews of 55 international entrepreneurs. “This book is true, smart, honest,
hopeful and helpful,” reviews Alan M. Webber, co-founder of Fast Company magazine.

Start Your Own Business,” by Rieva Lesonsky and the staff of Entrepreneur magazine (softcover, Entrepreneur Media, 2007, 720 pages, $24.95).The publisher calls this “your road map to business success.” In its fourth edition, “this best-selling business startup book has helped hundreds of thousands of readers start their own businesses,” Entrepreneur editors claim. It includes work sheets and checklists to measure your progress.

Books chosen by the staff of Borders Books, Music, Movies & Cafe at The Strip in Jackson Township.