Letter from the Editor: April 2015

Growing up, I was unsure of who or what I would become. Some people know from a young age what career path they will take. That was not the case for me.

Growing up, I was unsure of who or what I would become. Some people know from a young age what career path they will take. That was not the case for me.

In high school, I was set on going to college to be a physical therapist. It’s kind of hard to be in the medical field when you hate the sight of blood.

So I switched gears a couple of times and found my calling. I knew the creative field was a perfect fit for my interests. I dove into designing and layouts. I didn’t plan out my work, so I had some troubles. At first, I thought it was another dead end. I suffered many anxiety attacks and felt some self-doubt, as I’m sure we all feel when starting something new. With time and the encouragement of others, I kept at it and learned to take constructive criticism positively. I finally understood that it was meant to help me become a better designer.

To be honest, I still have self-doubt from time to time. But it’s all a learning matter, and I know that every day is not going to go smoothly. But the days that do go smoothly remind me what it is all about: loving what you do.

When I first took this job, there were many days I doubted my capabilities and wondered if I would be able to bring a strong aesthetic to the magazine. I think it’s good for me to have those doubts sometimes. It makes me take a step back and look at my work through different eyes. And it doesn’t hurt to have other eyes—mainly my boss Jess’—looking at my work, as well. That’s how designers get better.

Late last year, Jess announced to the team that we would be entering some designs in the ADDY Awards competition. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels. I was so excited for the team to be entering designs into the competition.

But when the time came to enter designs, I felt that pesky self-doubt creeping up again. Jess reassured me that our magazine is strong and our design aesthetic is a good one.

We waited to hear if our entries were winners, and after what felt like forever, we got the news that some of our entries had won. Our team was thrilled. I, of course, thought of the worst-case scenario—that our team won all bronze. We would just have to go to the ADDYs presentation event and see for ourselves. The evening started with a gold award, followed by another gold, two silvers and a bronze. Talk about exciting! Winning awards isn’t everything, but it sure feels good. What feels better is knowing that I get to do something I love every day.

Enjoy reading our award-winning publication!
Kelsey Reinhart