Letter from the Editor | Let’s test this promise on our local businesses | March 2010

It’s a big promise to plaster the words “How to save our economy $50 at a time” on the cover of a magazine.

It’s a big promise to plaster the words “How to save our economy $50 at a time” on the cover of a magazine.

That those words are on our cover this month seems hard to believe. If just $50 could save our local economy, why haven’t we done it before now?

The premise behind that promise comes from a national grass-roots effort aimed at getting people to re-evaluate their spending to include more local businesses.

It began one year ago this month with a blog post by Cinda Baxter, a retail consultant and professional speaker. She has made it her mission to strengthen independent brick-and-mortar businesses. Her blog post sowed the seeds for what is now The 3/50 Project.

It’s simple: Spend a total of $50 a month and spread it over three locally owned businesses. If half of all people with jobs did just that, they would generate more than $42.6 billion in revenue, according to www.the350project.net. The movement is spreading fast. The Web site boasts more than 15,300 registered business supporters, 266,000 absolute unique visitors and 339,000 total visitors.

I wondered if the efforts had made their way to Stark County, and they have. The Web site’s list of business supporters shows that more than a dozen Stark County businesses have latched on to the effort. Several are featured in this issue of About, including Chestnut Hill Gifts, Art and Interior Accents, Hazel Artisan Bakery, Cook’s Art Supply and Framing, Backlist Books, Hartville Hardware and The English Garden.

I urge you to check them out and see if reapportioning $50 of your spending each month could indeed help save our local economy.

Blessings,
Darla A. Brown