Sam Falletta started working at Incept 17 years ago on the ground floor, as a telemarketer right out of the University of Akron. He has seen the company grow from eight employees to about 250, and now he is the president and CEO. Falletta recently turned 40 years old, and has redefined success and what its secrets are.

Q: What’s the difference between being 40 and 30?

A: The amount of responsibility. My wife and I just had our first child. We have a 1 year old. I probably have a better sense of my own mortality now, and I’m more grateful for the relationships and family I have than I was.

Q: In some ways do you feel like life is just starting at 40?

A: Yes, for sure. A lot of things I’ve learned have all led up to the most important things in my life now. With a young child, I see the role of a father as the most important job I’ve ever had. I’m starting to see things through her eyes, things that I don’t know if I had previously seen.

Q: Has your definition of success changed?

A: I used to see it through a professional lens. Now I see it through my work-life balance. It’s maintaining strong relationships in all aspects of my life from my family to friends to work and finding mentors. I’m less focused on material things.

Q: What’s the secret to success?

A: My definition of success is using the latter definition. It’s about being grateful for the things you have and working hard to improve the things you want. It’s not being focused on the things you don’t have vs. being focused and grateful for things you do have.

Q: What’s the secret to confidence?

A: That’s a good one. … Maybe it’s being honest with your strengths and weaknesses. I don’t think confidence is always being right. It’s as much being capable of saying when you’re wrong or you don’t know the answer. It’s really using the people around you who are smarter than you and closer to things they know. It’s being confident enough to defer decisions to people who know; this is a lesson I’ve learned, at least the long way, if not the hard way.

About The Author


Todd Porter has been writing about Stark County since 1991 and has covered everything from Ohio State football to Stark County business dealings. He frequently covers the Pro Football Hall of Fame. The Malone University graduate lives in Plain Township with his wife Colleen and their three children Dylan, Sydni and Nathan.

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